Brief: Create an integrated campaign that reflects UGO's mission to combine volunteering, travel and self-discovery
Target: Business professionals who are stuck in a rut looking to re-discover themselves and their passions
Double and single page print ads that would appear in the target demographics preferred magazines i.e Business Insider, Forbes, Macleans
Out Of Home
The same illustrations from print will be kept with an added QR code that will link to UGO's website
Custom Instagram stickers will be created that can be used by the UGO community to create user generated content. Stickers will link to the UGO instagram page which will increase engagement there.