Parks Canada x Boreal Film Festival

An integrated campaign with the end goal of getting Canadians to reconnect with nature through an activity most already enjoy, going to the movies. Introducing the Boreal Film Festival. Named after Canadas Boreal Forest it is a nine day film festival that takes place in Parks Canada National Parks and historic sites.

LOGO
Based on Canadas sprawling Boreal forest that reaches coast to coast just like the festival
PRINT
Placed in popular Canadian magazines to bring attention to the festival.
Body copy for all: Join us at the Boreal Film Festival from June 27 to July 5 at select parks across Canada. Experience a night of award winning wonder.
WEBSITE
The initial website will have a countdown to the official launch with a section to enter an email to receive updates and a notice for when the website goes live. Once live there will be information about the festival locations, films, tickets and a full schedule 
OUT OF HOME
This OOH ad would be placed at Canadas Walk of Fame on King St in Toronto
This OOH ad would be placed at Canadas Walk of Fame on King St in Toronto
BOREAL FILM FESTIVAL X PARKBUS
Parkbus connects urban spaces with the outdoors by offering bus routes from major cities to some of Canadas parks and conservation areas. The Boreal Film Festival is partnering up with Parkbus to help get film festival attendees to and from the parks from major transit hubs across Canada. 
PRINT
Headline: Take in the view and we'll do the rest 
Body: Parkbus is partnering with the Boreal Film Festival to provide rides from most major transit hubs to the parks. Free with the purchase of a film festival ticket.
WEBSITE
CUSTOM BUS
A custom bus will be created to fully immerse the attendees before arriving at the park.
THE FESTIVAL
A general look and feel for the festival
Tickets based on the location they were purchased for
Tickets based on the location they were purchased for

You may also like

Steam Whistle Brewing
2020
Cibo
2019
UGO: You Drive You
2020
↑Back to Top